How Sellers Can Uncover a Buyer BEFORE Being on the Market

How Sellers Can Uncover a Buyer BEFORE Being on the Market


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SellersWhen sellers want to sell your house fast, doing a little work before your house goes on the market can go a long way. There are some sellers that are even able to secure a buyer before their house hits the MLS.

The reality is that the sooner you start creating buzz around your house the more likely you will be to sell your house right off the bat. Here are a few ideas on how sellers can create buzz.

Host an open house ‘preview’

The official open house will have to wait until your house is on the market, but nothing is stopping you from having a ‘preview’. People like to have the inside scoop on things so when sellers let them have a sneak peak before others are able to then you stir excitement in them which can make them want to take action.

Start talking to people

You know your house is going to go on the market well before it actually does. Sellers can use this to your advantage by telling everyone that you talk to that your house is for sell. This will spark conversations about your neighborhood and give you a chance to answer some questions.

Since your house isn’t officially listed yet it also makes for good gossip which others will love to spread around. People love being able to share info like “did you hear whose selling their house?”

Social media is another great way to start getting attention on your house. If you are part of a neighborhood forum on social media, post information there as well. This is an effective way to find people who are looking to move to your neighborhood.

Work with a loan officer

When you are going to buy a house you know you need to work with a loan officer. But it may surprise you that it can help to do the same thing when you are selling your house.

If you partner with a loan officer, they will help to advertise your house for you because it also directs potential buyers to them for a loan. This can be a win-win for both parties.

Many buyers know that they should take the time to get pre-approved before they start looking at houses. This means that if your house is on the flyer in the loan officer’s office when the new buyers are there it’s an advantage you don’t want to miss.

Hit the MLS with a “Coming Soon” status

It’s possible to get your listing on the MLS listed as “Coming Soon.” This means you aren’t officially listed, but it starts to attract attention. In a hot seller’s market this will help you get attention from buyers that want to get a jump on the competition.

Selling your house doesn’t have to be a long or stressful process if you know the right steps to take. Focus on creating a buzz around your house before your actual marketing begins and you might have a buyer by the time you are actually ready to sell.

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